Benoit Mallory Tételin | Film Director — Fashion, Luxury & Live Performance

Paris-based director for advertising, fashion, luxury and films with cinematic ambition.

A cinematic eye, sharpened by fashion.

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150+ films for Rabanne — 55+ films for Balmain — 35+ runway & live productions — Up to 22 cameras (live) — 2× Emmy Award nominations — Short film screened in 25 countries + 5 awards

Commercial / Brand

Christian LouboutinBikini Questa Sera

Christian LouboutinTrouble in Heaven

DiorEdelweiss

Dior ScienceDior Science Showreel

Fashion Films

Runway teasers

BalmainSS25 Teaser

BalmainMen 2024 Teaser

Défilé / Runway & Live

35 runway & live productions · Up to 22 cameras (live)

Overnight cinematic edits for PR, social media and fashion press.

BalmainFW26 · 16 cameras

Louis VuittonVirgil Abloh

BalmainWomen's show FW24

Louis VuittonMen's show SS20

Adidas Y‑3Show with 40 dancers

BalmainMen's show FW24

About

A cinematic eye, sharpened by fashion

Portrait of Benoit Mallory film director

Benoit Mallory creates films where cinematic precision meets emotional clarity.

Shaped by collaborations with David Fincher, Sofia Coppola, Woody Allen and Clint Eastwood, his visual language was forged inside major international productions.

He has directed more than 35 runway and live productions, concerts featuring Daft Punk collaborators and Sébastien Tellier, as well as television commercials for luxury and fragrance brands.

An elegance driven by emotion and precision.

Global outdoor fragrance campaigns

Paco Rabanne Invictus
150 films · 10 countries · 4 TV commercials
Large-scale fragrance campaign filmed across Europe, Morocco & Mexico

Paco Rabanne Invictus global fragrance campaign filmed across Mexico, Morocco and Europe — directed by Benoit Mallory

Selected visual works

Jeff Mills The Other Maria

L'Occitane Aqua Réotier

Perrier Jouët Belle Époque Edition

Editorial runway films

Marine SerreFW26 collection

Adidas Y3 x MercedesSS26

Image studies

Personal studies in light, movement and human presence.

Composite image studies by Benoit Mallory — light, movement and presence

Emotional clarity at cinematic scale.

Balmain trailer by Benoit Mallory, fashion film director and runway show director. Images photographiques et éditoriales réalisées par un réalisateur de défilés et Fashion Week de Paris, directeur de film de mode pour des maisons de luxe.

Benoît Mallory

Working with trusted production partners worldwide.

Additional curated presentations available upon request.

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Benoit Mallory Tételin

Director based in Paris

Website: www.benoitmallory.com

Contact: contact@benoitmallory.com

Publication director

Benoit Mallory Tételin

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